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Microsoft (Bing) & Yahoo joins hands to battle Google
Jul 31st
Bing is getting ready for the huge chunk of Web traffic in one bite by becoming Yahoo’s search engine. In exchange Yahoo will get 88 percent of the search-generated ad revenue from its sites in the first five years of this 10-year pact.
This comes after two months of Bing’s bounce back onto the Internet. By this move, Microsoft’s rebranded search engine leaped a lot closer to posing a serious challenge to the online Google.
Carol Bartz (Yahoo Chief Executive) said it saw shares drop by 8 percent on news of the partnership. Meanwhile, Microsoft saw rise in the price of its stock.